Case Study

Generative Parametrics

About Generative Parametrics


Generative Parametrics provides advanced product design from concept to manufacture for global industries, including automotive, energy and telecommunications. Founded in 2009, the UK-based company comprises a specialist team of in-house designers.


The company’s unique ‘DNA Modelling’ methodologies enable Generative Parametrics to create and update designs much more quickly than traditional methods. DNA Modelling accelerates turnaround times, maximises cost-efficiency, and results in superior manufacturing-feasible products. The team applies its DNA Modelling through gold-standard computer-aided design (CAD) platforms, including CATIA, SolidWorks and nTop.




Generative Parametrics required a robust technology infrastructure to support the demands of resource-hungry systems, huge design files, and a fast-growing customer base. Security and speed were also key, enabling the team to store and transfer project files quickly and confidentially.


For the solution, Generative Parametrics turned to Cloud Heroes, recognising a likeminded drive to always go the extra mile for customers.


The solution


Cloud Heroes upgraded Generative Parametrics’ workstations to the latest specifications, and secured its computers and users from a single location. The solution also provides users with secure access to the system on different devices. To safeguard data, Cloud Heroes installed ‘BitLocker’ drive encryption on all devices.


For maximum security, Cloud Heroes delivered a broadband-based Internet Protocol Virtual Private Network (IPVPN) connection and private backup service from its UK data centre. The solution fully encrypts all data flowing in and out of the business, making it unreadable in the unlikely event of a breach. And for secure remote access to its systems and files, Cloud Heroes installed ‘Veeam Backup’ and a firewall with VPN access. Generative Parametrics also chose Cloud Heroes’ support package, giving the team constant access to its experts.


The result? Generative Parametrics now has a cohesive, secure infrastructure that meets its needs now and into the future. The company’s customers can also relax knowing that every technology and security measure is in place to ensure they rapidly benefit from exceptional results and a competitive edge.


Alex Groffman, Generative Parametrics’ founder and managing director, said:

“We engaged Cloud Heroes because they aligned with our business in terms of delivering the wow factor. Generative Parametrics provides the best-possible services to customers, and Cloud Heroes does the same.


Their excellent planning, implementation and support mean we can respond to and work with our customers rapidly and securely which, in turn, strengthens our customer relationships. Cloud Heroes simply deliver exceptional solutions without cutting corners.”

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