Case Study


proto-col is based in Bradford-on-Avon and is a truly British brand. They are one of the fastest growing beauty companies worldwide and maintain a very high standard of product efficacy and affordability. Their e-commerce site ( is hosted on one of our VPS servers.

In late July 2015, proto-col were featured in an article published in the Daily Mail online and on the front page of the print edition, promoting one of their beauty products. CTO Darren Coleman says, “The first we became aware of this was at 5am when our hosted webserver collapsed under the load, a 9000% increase in sessions compared to the previous day.”

Darren contacted us and our CTO Matthew Moore responded.

“Matt responded very quickly to our crisis, and provided direct technical assistance, as well as providing additional resources to our server. This intervention allowed us to continue operating our business, contributing to record-breaking sales.”

Cloud Heroes operate an emergency out of hours telephone line for situations like this, which is routed through to the engineer on-call any day at any time, 24/7.

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