Black Friday 2021 and your website – get prepared

The 26th November is just around the corner, so we thought we would put together a few quick hints and tips to get your website ready for Black Friday 2021.

Black Friday and Cyber Monday are the biggest online shopping events of the year. Those looking to get early Christmas presents or just wanting to get themselves a bargain will be trawling the internet for the best deals.

If you’re taking part then you need to make sure your website is ready for the onslaught!

Stay secure

Black Friday and Cyber Monday are prime hacking days for cyber criminals, make sure your sites doesn’t get compromised by getting your security in-check.

Our cloud solutions come with DDoS protection as standard, but if you’re with another provider, check they have it. These attacks can crash your site which would be catastrophic for your cashflow, not to mention brand authority.

Make sure you have all the relevant patches and malware protection in place, you want to be watertight against any bugs getting into your systems. Ensure your firewalls and antivirus are current and its also a good idea to have a run down with your teams on spotting anything untoward. Check out our blog

Check out our blog on Business Continuity and your employees and also our blog on Cyber Security Protection for SME’s.

Speed up your site

Speed is key, if your visitors spend too long waiting for a product to load, they will abandon the sale so you need to make sure your site can handle the potential traffic.

Check your bandwidth with your hosting provider and make sure you can scale up should you get a rush of traffic during the event. If you have a flexible Cloud solution you should be able to do this, but if not then you may need to look at a temporary solution to cope with data demands.

Make sure your site is fully optimised too, large image, video or document files can slow your site down. Check for any web updates that may need to be rolled out also.

Take a look at our web hosting options here if you need help.

Keep your visitors happy

Make sure all your products are up to date with the relevant images, pricing and discounts. Price reductions should be bold and clear. If your customers can see the saving they can make the will purchase faster.

Ensure every product is optimised for SEO so they come up in web searches for the keywords you target. Include as many images as you can and set your site up to auto remove or cross out anything that’s out of stock.

If you need any further advice, please don’t hesitate to contact our friendly team on 01225 776555 and we’ll be happy to help.

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